1、 Overview of the Industrial Chain
The upstream industry of atomized e-cigarettes mainly consists of suppliers of various raw materials such as batteries, chips, cigarette oil, atomizers, etc. The midstream industry consists of e-cigarette production enterprises and brand companies. Downstream, terminal sales are carried out through cooperative distributors, brand specialty stores, and other retail stores.
Analysis of China's e-cigarette market size, number of patent applications, and import and export situation in 2022
2、 Current Situation of Global Electronic Cigarette Market
1. Market size
The World Health Organization, the UK Department of Public Health, the Centers for Disease Control and Prevention and other mainstream foreign authoritative institutions have conducted continuous evaluations of e-cigarettes for several years. Currently, it is widely believed that e-cigarettes are far less harmful than traditional tobacco and can be used as a smoking control and cessation strategy for smokers The evaluation by the engineering and medical schools shows that "completely replacing cigarettes with e-cigarettes can reduce users' exposure to various toxic and carcinogenic substances generated by cigarette combustion." In 2021, the global e-cigarette market grew rapidly, with a market size of $80 billion, a year-on-year increase of 120.39%.
Analysis of China's e-cigarette market size, number of patent applications, and import and export situation in 2022
2. Retail scale
Data shows that the global retail market for e-cigarettes continues to grow in size, with some smokers choosing to use e-cigarettes to transition to quitting smoking in order to reduce the harm caused by traditional tobacco. Moreover, atomized e-cigarettes are widely favored among teenagers. In 2021, the retail market size of atomized e-cigarettes increased to 35.85 billion US dollars, with a growth rate of 17%. Due to the presence of tobacco in tobacco bombs, HNBs are prohibited from being sold in certain countries and regions, The overall scale is smaller than that of atomized e-cigarettes, reaching $21.05 billion in 2021, a year-on-year increase of 43.4%.
Analysis of China's e-cigarette market size, number of patent applications, and import and export situation in 2022
3. Permeability
With the certification of IQOS and VUSE SOLO by PMTA, the replacement and partial reduction properties of e-cigarettes have been certified by the highest law enforcement agency in the United States. The acceptance of e-cigarettes in the US market is high, with a penetration rate of 38%. The penetration rates of e-cigarettes in Japan and the UK are second and third, with 30.3% and 20.9% respectively. The regulation of China's e-cigarette industry is relatively strict, and online platform sales are prohibited. Currently, the penetration rate of the e-cigarette market is only 1.5%.
